
I recently had the opportunity to become a Shell Brand Ambassador...signalling my foray into the Retail business hahah! Kidding aside, part of my duties as an ambassador was to spread awareness throughout my CoB (Manufacturing) regarding Shell's Get Php20 Blowout Ka Namin promo. During the CoB briefing sessions, I emphasized that Manufacturing has a huge stake at the success of Shell's retail business in the Philippines because one of the reasons why the Refinery continues to exist is because of it a being part of an integrated supply chain that gives access to a big inland market - a market that Shell could lose if it is not careful to sustain brand loyalty.
Together with other volunteers from different departments, I headed out to my assigned Shell Station in the morning of February 15.

Being in the forecourt was an eye-opening experience and with it came newfound respect for my Sales colleagues. Overall, it was a fun experience - engaging in coversations with motorists while they gas up, informing them of Shell's new promo and thanking them for their continued patronage of the brand.
Anyway, here are the mechanics to the promo. Be sure to fill up at your favorite Shell station and take advantage of Shell's Thank You to you!

1. For every Php 1,000 purchase of Shell Fuels (V-Power, V-Power Diesel, Super Premium, Super Unleaded, Regular) you get a Php 20 discount on all Select/Shell Shop items. Discount is also applicable to Shell Lubricants.
2. Redemption can be done in all participating Shell Stations. Inter-station redemption IS allowed (not limited to where the fuel purchase was made).
3. Php 1,000 can either be a single-purchase or accumulated purchases.
4. The receipt/accumulated receipts shall be presented to the Select/Shell Shop cashier for validation.
5. Promo runs from Feb 15 - Mar 31, 2011. Thus, all ORs issued within those dates are valid for redemption.
6. Last redemption date is 60 days after promo end-date (May 30, 2011).



